Every week, Spotify creates a new playlist for every subscriber called “Discover Weekly” – a customizable list of 30 songs that match the user’s taste profile. Through a filtering process that helps you discover songs you haven’t heard that are placed on a playlist similar to yours, Spotify customizes the playlist sent to all users every Monday morning based on their musical tastes. The algorithms look for these songs to play in the playlists of other Spotify Discover Weekly users. At a very simple level, Spotify’s collaborative filtering model calculates recommended songs for a user.
Operation Algorithm of Spotify
The collaborative filtering algorithm finds similar users based on their usage (the regular songs they listened to) and then recommends other songs that only one person has heard. Using Spotify’s database filled with everything Spotify subscribers have ever heard, the collaborative filtering algorithm finds similar users based on their listening history and then suggests others songs that only one user has heard. This playlist is entirely based on the musical tastes of every Spotify user and is not compiled by Spotify editors, but by a smart algorithm that analyzes each person’s listening habits and identifies similar
songs that you may not have heard of in the past.
New Playlists
The new playlist contains around 30 songs that over 100 million Spotify users have never heard before but are likely to love. This means that each Spotify user in the Discover Weekly playlist will have different songs that are just for that particular user.
The only real way to add your music to 6 custom playlists is every time a Spotify user listens to your music over and over again in the past few months, but not in the past 30 days. Music lovers tend to check out these playlists first when looking for fresh music they love or new tracks from their favorite artists, so don’t underestimate their promotional power. For starters, the success of many artists is built on curated playlists.
Every Monday
Now every Monday, listeners receive a carefully curated new playlist of 30 songs from various artists. As seasoned Spotify users know, Discover Weekly is a curated 30-song playlist, from new releases to deep cuts, created just for you. As mentioned, Discover Weekly is one of the main Spotify playlists where music artists can get the chance to listen to their songs.
Buying Discover Weekly simply means the logo on the playlist, ads on every commercial for free tier users, branding on the homepage, and some other rubbish associated with promoting playlists on Spotify mobile landing pages and layouts. A Spotify spokesperson tells Vox that the Discover Weekly user experience won’t change — for example, Nike can’t buy a playlist for the week and offer everyone a Frank Ocean song — and reiterates, “Discover Weekly is and will remain. means for artists to win new fans. Interestingly, the Spotify rep, who answered my questions about how the Discover Weekly sponsorship would work, added without any clues, “Spotify Premium is so much better for artists and labels compared to terrestrial radio in many markets.
As it turns out, I’m not alone in obsessing over Discover Weekly — the user base has gone crazy for it, prompting Spotify to completely rethink Spotify’s focus by devoting more resources to algorithmically-driven playlists. Today, thanks to curated and auto-generated playlists like Discover Weekly and Rap Caviar, Spotify recommended more than 30% of total streamers in 2017, up from less than 20% in 2015, offering highly personalized listening experience [2]. According to TechCrunch, the new ad type enables brands to “have a personalized listening experience” and allows them to reach a particularly engaged
audience, as Discover Weekly listeners spend twice as much time on Spotify as users who don’t. times.
Automatic music recommendations are nothing new, but Spotify seems to have settled on the ingredients for a custom playlist that looks both fresh and familiar. Ogle and his development team will continue to experiment with how my favorite Spotify playlists find music, but for now, experimental playlists have proven that Spotify can provide a personalized listening experience of any scale. Although Spotify had music experts creating thousands of playlists, Ogle quickly realized that Spotify couldn’t hire enough people to create custom weekly discovery playlists for millions of people.
Spotify does the same thing by scoring a user’s musical tastes based on how long a song plays, what songs they skip, what artist pages they click on, etc. Of course, what actually happens behind the scenes of the algorithm. because the “Discover Weekly” playlist is much more complex, but still highly correlated with what we learned in class about web search, hub and authority, and the Facebook news feed algorithm. All this and more is taken into account so that a simple algorithm can decide which songs to recommend to users who might also be interested in listening.
There is no easy way to submit your music to Discover Weekly, however, many users have noticed that they started seeing Discover Weekly ratings as soon as their song surpassed the total score of 20,000 plays. The playlist provides listeners with new tracks from their favorite musicians on a weekly basis. That is, weekly Spotify playlists like New Music Mondays, or alternative playlists that independent users can create.
